• 专利附录
  • 专利说明
  • 权利要求
  • 类似技术
  • 同族专利
  • 引用文献
  • 法律状态
  • 优先权
    • 专利摘要:
    PURPOSE: A system and method for converting and transmitting Internet contents are provided to enable a contents manufacturer to supply identical contents for Internet users through many web documents of a plurality of web sites using only one URL by registering contents in one system. CONSTITUTION: A contents registrant(116) registers contents(113) in a contents managing system(110) through a user interface of a contents registration system(106), and registers an URL(112) of the contents registered in a contents converting and transmitting system(103) in a web document(111) of a contents server(102). A contents consumer(101) requests the web document(111) to the contents server(102) and requests the URL(112) of the contents to the contents converting and transmitting system(103). The contents converting and transmitting system(103) stores a contents transmission request of the contents consumer(101) using a use information system(108) and a DW(Database Warehouse) system(107) and selects the desired contents(113). A contents selection system(104) resets the URL(112) of the contents consumer(101) as a converted URL(117) for enabling the contents consumer(101) to download the selected contents(113). The contents consumer(101) receives the contents(113) from the contents transmission system(114).
    公开号:KR20030073890A
    申请号:KR1020020013646
    申请日:2002-03-13
    公开日:2003-09-19
    发明作者:유현종；허권；송영관；김대호
    申请人:주식회사 신텔정보통신；
    IPC主号:
    专利说明:

    Internet content transformation transmission system and method thereof {METHOD AND SYSTEM FOR CENTRALIZED INTERNET CONTENTS TRANSLATION AND DELIVERY}
    [26] TECHNICAL FIELD The present invention relates to a content conversion transmission system and method, and more particularly, to an Internet content content content provider providing Internet users with the same content as a unique URL through multiple web documents of multiple web sites by registering the content in one system. Transformation transmission system and method thereof.
    [27] Recently, with the development of internet advertising technology, an advertisement server, in fact, internet content transmission monitoring and a click monitoring device for a user's advertisement are widely used in the Internet advertising field.
    [28] In addition, with the development of the Internet, the quality of content demanded by Internet users is getting higher, and in order to provide high quality content, content providers want to transmit more bandwidth content, but the Internet can physically accommodate the amount of communication. Has a limitation. For example, if you have a content provider that wants to show 1 Mbps of streaming to 100,000 people, the network traffic required is 100 Gbps in total, but it is physically difficult to tolerate 100 Gbps of traffic, and if possible, one of the content providers Too much cost is paid to deliver the content. If you want to avoid this situation, if you transfer the 1Mbps streaming content that the content provider wants to transfer to 100 Internet hubs and receive 100,000 simultaneous connections through 100 content transmission equipments, one transmission equipment will have an average network traffic of 1Gbps. 100Gbps network use goes through the central network, but 1Gbps communication in 100 Internet hubs uses neighboring networks such as ISP / NSP, which greatly reduces costs and improves the quality of streaming transmission.
    [29] More specifically, the prior art will be described with reference to the drawings. 1 is a schematic block diagram of a content delivery system using a conventional advertisement server, FIG. 2A is a schematic block diagram of a conventional content registration method, and FIG. 2B is a schematic block diagram of a conventional Internet mail advertisement. .
    [30] Referring to FIG. 1, when an internet accessor 721 receives an HTML document from a web server 720 of a content provider, and requests the ad server 722 a URL of an advertisement included in the received HTML document, the ad server 722 receives an HTML server. 722 redirects the request back to the advertiser's web server 723 so that the advertiser's web server 723 sends the advertisement to the visitor's web browser 721.
    [31] In other words, when the visitor 721 is interested in the transmitted advertisement and clicks on it, a request for a Hyper REFerence (HREF) link of the advertisement is sent back to the advertisement server 722. The request for the HREF link of the advertisement is reset to the advertiser's web server 723 so that the visitor 721 can view the advertiser's web page.
    [32] Here, the ad server 722 detects and analyzes URL requests for web pages of advertisers caused by clicks on the advertisements of Internet users and clicks of the ads, analyzes them, leaves a log, or transmits them to another analysis system. To perform. In FIG. 1, an advertisement server 722 is installed and operated by a content provider, and an advertisement is generally registered and serviced by an advertisement agency in a web server 720 of a content provider.
    [33] 2A shows a conventional content registration system. As shown in FIG. 2, the content registrant 203, such as an advertising agency, registers the content with a plurality of web servers 201-1 through 201-6 that wish to register the content 202, such as an advertisement. In addition, since the content consumer 204 receives the same content 202 from a plurality of web servers 201-1 through 201-6 through different URLs, the web browser of the content consumer 204 has the same content. 202 cannot utilize the stored local PC cache, causing unnecessary Internet traffic, and operates to repeatedly store the content 202 of the same content in the PC hard disk of the content consumer 204.
    [34] In addition, the content registrant 203 needs to aggregate the heterogeneous analysis of the number of content transmissions for the registered content 202 and the number of link content requests for the content consumers through different types of advertisement servers of various content providers. It is inconvenient to use, and the reliability of the data accumulated by the different ad servers is lowered, so it is less useful.
    [35] Figure 2b shows an example of a conventional Internet mail advertising system. As shown in FIG. 2B, in the case of an Internet mail advertisement, the HTML document 304 is transmitted from the mail server 301 to the receivers 302-1 through 302-4. In this case, in most cases, the contents included in the HTML document 304 are transmitted from the mail server 301 to the receivers 302-1 through 302-4. Sending the HTML document 304 to a large number of recipients wastes unnecessary resources of the mail server 301. Even when the mail is not viewed among the recipients, all the contents included in the HTML document 304 are transmitted to waste unnecessary resources such as Internet traffic consumption and receiver storage space consumption. For example, suppose you send an HTML document consisting of 1K bytes of HTML and 100K bytes of 2D graphics files to 10,000 recipients. About 100Mbps of Internet traffic is used to send HTML documents out of all documents, but 10Tbps for 2D graphics. In this case, a mail server with a T1-class Internet connection consumes only about 3 hours. It takes more time for the actual mail server to send mail, and during that time, the quality of the connection to the outside is significantly reduced.
    [36] Recently, the advertisement server 722 of FIG. 1 attempts passive content conversion through a domain name used by the visitor 721 of the web server 720. That is, in the case of the visitor 721 using the domain name of "co.kr", it is assumed that the user is Korean, and the URL of the content to be transmitted to the advertisement in Korean is converted. The above-mentioned passive content conversion of the ad servers 722 does not have much effect, and does not mean much in Korea. For example, the content conversion method according to the access method (PSTN, ISDN, Cable modem, xDSL, leased line, wireless Internet, etc.), access area, gender, age group, and preference of the accessor 721 is more efficient.
    [37] On the other hand, with the development of data transmission technology of the Internet subscriber end such as ADSL, it is possible to transmit a large amount of data to general Internet users, the conventional technology does not meet the expectations of the quality of communication of the Internet users. Recently, web services have been converted from high-quality content such as streaming on-demand (VOD), streaming banner advertisements, 3D catalogs, etc. Due to the Internet bottleneck, there is a limit to the delivery of high-quality content, and it is expensive for general content providers to install and service high-quality content such as streaming, and content registrants stream to all websites. The reality is that the content cannot be registered, and it cannot be hoped that the registered streaming content will serve the same number of Internet users scattered on the Internet with high connection quality.
    [38] Accordingly, the present invention is to solve the above problems of the prior art, (1) to prevent the content registrants to register the content to multiple content providers, and (2) the same content to multiple content servers on the Internet Duplicated with different URLs in different URLs to increase Internet traffic and prevent the consumption of personal computer resources of Internet users, enabling consumers' browsers to launch content in the shortest time, and (3) Content suitable for content consumers (4) provide content registrants with a more comprehensive and multilayered content delivery situation and analysis of link content requests from internet users, and (5) streaming content. Content providers such as large, high quality content on the web Sites and transport equipment are easily overcome with the limits and to provide a method for configuring a system and such a system that can transmit content more efficiently has its purpose.
    [1] 1 is a block diagram showing a conventional content conversion and content link selection process,
    [2] 2a is a schematic block diagram of a conventional content registration scheme;
    [3] 2B is a schematic block diagram of a conventional Internet mail advertisement,
    [4] 3 is a block diagram of a content conversion transmission system and an association system according to an embodiment of the present invention;
    [5] 4 is a block diagram of a content registration system and related system of the present invention;
    [6] 5 is a flowchart showing a content registration process according to the present invention;
    [7] 6 is a block diagram showing the interworking with a content delivery system utilizing a network ISP local awareness DNS and a shortest distance detection technology between an Internet user and a content delivery device.
    [8] FIG. 7A is a block diagram showing the interworking with a content delivery system using only a network ISP region-aware DNS. FIG.
    [9] 7B is a block diagram showing interworking with a conventional content delivery system.
    [10] 8A is a block diagram illustrating a content conversion and content link selection process according to the present invention;
    [11] 8B is a flowchart illustrating a content selection process according to the present invention.
    [12] 9A is a block diagram of a content selection system in accordance with the present invention;
    [13] 9B is a block diagram of a content selection system that is different from the distributed processing structure in accordance with the present invention;
    [14] 10 is a flowchart illustrating a process of delivering a content link according to the present invention.
    [15] 11 is a block diagram of a reporting system in accordance with the present invention.
    [16] * Description of the symbols for the main parts of the drawings *
    [17] 101 ... Content Consumers 102 ... Content Servers
    [18] 103 ... Content conversion system 104 ... Content selection system
    [19] 105 ... Report system 106 ... Content registration system
    [20] 107 ... DW system 108 ... User information system
    [21] 109 ... Content Distribution System 110 ... Content Management System
    [22] 111 ... Web Documents 112 ... URL
    [23] 113 ... Content 114 ... Content Delivery System
    [24] 115 ... Content Link Web Server 116 ... Content Registrar
    [25] 117 ... Variant URL
    [39] In order to achieve the above object, the present invention is directed to the content registrant of the content registrant having a plurality of interchangeable contents which can be embedded in a plurality of web documents of a plurality of content providers at the same URL or a singular or Registers information such as a plurality of link content URLs so that the registered contents are treated as one URL by arbitrary Internet users, and the IP for the Internet user when any Internet user requests a URL registered in the system. Local information and access method information through an address and a domain name, and additional information of the Internet user provided by a content provider are collected, and one of the registered plurality of contents is selected to be suitable for the Internet user. Convert and transfer the content of the only URL that is not duplicated cached on the PC Provides a contents conversion transmission system.
    [40] In addition, the system according to the present invention provides a content conversion transmission system that leads the content click of the Internet user to the registered link content URL, and comprehensively analyzes all the processes to provide a report to the registrant.
    [41] In addition, in the content delivery method, a content distribution and delivery system using a CDD (Contents Delivery & Distribution) or a CDN (Contents Delivery Network) utilizing a cache server cluster scattered in various places of the Internet as well as content transmission through a conventional content server; Provides a system for distributing content to a distributed cache server cluster by interworking.
    [42] In addition, in order to achieve the above object, the content conversion transmission method according to the present invention comprises (a) a plurality of contents from a registrant, a link content URL designated for each content, and related information about the contents as a set; Registering in the content registration system with one URL; (b) the content distribution system distributing the registered contents to a content delivery system; (c) embedding URLs and linked content URLs for the registered set of content in web documents of servers of multiple content providers; (d) When an Internet user receives a web document from the server of the content provider, and the Internet user requests the registered URL contained therein, the IP provider and domain name of the Internet user and the content provider to which the Internet user is connected. Selecting, by the content selection system, one content suitable for the Internet user from among contents registered by the content registrant by utilizing the additional information of the Internet user provided by the server of the server; (e) converting and resetting the content delivery request for the registered URL of the Internet user to a unique URL that the content selection system can receive from the content delivery system; (f) the Internet user receiving the selected content from the content delivery system via the converted URL; And (g) the Internet user, wherein the content selection system provides the Internet user's request for the transmission of the link content of the transmitted content from a server of a content provider to which the Internet user's IP address and domain name and the Internet user are connected. And resetting to one link content intended for the Internet user among the link contents of the transmitted content registered in the content registration system by utilizing additional information of.
    [43] In addition, in the content conversion transmission method according to the present invention, in addition to the above-described steps, the steps are accumulated in the database through a DW (Database Warehouse) system, and the content reporting system analyzes the accumulated data in a multi-layered and multi-dimensional manner. Reporting to the content registrant.
    [44] The invention is not intended to be limited to the embodiments for web site advertising or internet mail advertising. Before describing the invention in detail, specific background information should be discussed to clarify the use of the invention in light of the current Internet content industry. Content is produced by content creators, and the content is sent to Internet users based on various protocols such as HTTP, HTTPS, RTSP, MMS, and the like. In general, all web objects that can be sent through web browsers and plug-ins of web browsers are defined as content. Web documents exist in various forms such as HTML, SHTML, DHTML, XML, etc. and refer to all documents that can be viewed in a general web browser. The content registrant refers to the subject that registers the content with the content provider so that the content can be transmitted to the Internet user through the web document. The content provider operates a website, an Internet web mail site, an Internet mail server, etc. Refers to the subject who created the environment. A content consumer refers to a subject that receives content by a content delivery protocol such as HTTP, RTSP, or MMS using a web browser or other programs. For example, a search bot that periodically examines the contents of sites registered to the web inspection site to provide data to a search engine of a web search site such as Yahoo is also defined as a content consumer. An Internet user clicks on the transmitted content on a computer screen with a mouse to request content that is linked to the HREF and requests for transmission of the link content of the transmitted content by other programs such as the search boat. This is called a link content request.
    [45] In general, in the Internet advertising industry, the interest in the number of times an advertisement is sent and the number of requests for link content of an advertisement's content for the number of advertisements sent when examining the frequency of exposure of the advertisement and the response of the advertisement consumer accordingly. This is high. According to a preferred embodiment of the present invention, the market conditions for the Internet advertisement can clearly obtain the Internet advertisement market. For the above reasons, an advertisement related embodiment has been used in the detailed description of the present invention.
    [46] The above and other objects and various advantages of the present invention will become more apparent from the preferred embodiments of the present invention described below with reference to the accompanying drawings.
    [47] Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.
    [48] As shown in Fig. 3, the content conversion transmission system of the preferred embodiment of the present invention is a content selection system 104, a report system 105, a content registration system 106, a DW system 107, a usage information system 108 ), A content distribution system 109, a content management system 110, and a content delivery system 117.
    [49] In FIG. 3, the content registrant 116 registers the content 109 to the content management system 110 through the user interface of the content registration system 106 and the content conversion transmission system 103 to the web document 111 of the content server. Register the URL 112 of the content registered in. The content consumer 101 requests the web document 111 from the content server 102, and converts the URL 112 of the content contained in the web document 111 delivered to the content consumer 101 into a content conversion transmission system ( 103, the content conversion transmission system 103 uses the usage information system 108 and DW system 107 to store the content transmission request of the content consumer 101, and the content consumer 101 The content 113 to be delivered is selected. The content selection system 104 resets the URL 112 request of the content consumer 101 to the modified URL 117 so that the content consumer 101 can download the selected content 113 from the content delivery system 114. In addition, the content consumer 101 receives the content 113 corresponding to the modified URL 118 from the content delivery system 114.
    [50] As shown in FIG. 4, the content registration system 403 includes an authentication server 402, a content management system 404, a content distribution system 405, a database 406, and content constituting the content conversion system 407. In conjunction with the delivery system 408, the content registrant 401 registers the content to be registered in the content management system 404 and stores it in the database 406, and then through the content distribution system 405, the content delivery system ( 408 distributes the registered content.
    [51] Step 1 content registration of the present invention shown in Figure 4 is subjected to the step-by-step process of FIG. 3 to 5, in step 1001 of FIG. 5, the content registration system 403 authenticates a set of users authorized to register content through the authentication server 402. The content registrant 401, who is an accessor of the content registration system 403, who wants to register the content, should be registered in the authentication server 402. The content registered by the content registrant 401 stored in the database 406 is registered in the content registrant ( 401) content server, address, English name and other information. The content registrant 401 enters an ID and a password on the web screen of the content registration system 403 and receives confirmation.
    [52] In step 1002, the authentication server 402 receives a response from the authentication server 402, based on the input contents. In the case of the accessor who has not been authenticated by the authentication server 402, a re-login web screen for the content registration system 403 is output in step 1003. The content registrant 401 authenticated in step 1002 registers the content in step 1004, and the content registration system 403 such as by region, gender, age, and access method for the content to be delivered to the content consumer 101. The content is classified and input according to the classification prepared in the confirmation.
    [53] In step 1005, the content registrant 401 verifies the suitability of the input contents of the contents attempted. If the input content is inappropriate, in step 1006 a re-input request screen is output and the content registrant 401 waits for an appropriate input. The input contents of the content registrant whose conformance has been verified in step 1005 are transmitted to the content distribution system 109 in step 1007, and the information on the input contents and the registration status is transferred to the database 406 through the DW system 107 in step 1008. )
    [54] In step 1004, the input content is used as important information in selecting content to be transmitted according to the information of the content consumer 101 among registered contents. In step 1004, registration is performed on what content is transmitted to the content consumer 101 by classification such as gender, region, and access method. It is used to select content delivery contents such as 500K streaming content to high-speed users such as ADSL, and 300K streaming content to T1 dedicated line users. If the content registrant 401 intends to transmit only one piece of content to the entire content consumer 101, there is no need to register the content for each category, and classification information such as gender and region is not utilized. The content selection process according to the information does not occur.
    [55] In the present invention, a process of converting a URL and resetting a URL request is used as an important technique. Prior to the detailed description of the present invention, a process in which the URL requested by the content consumer 101 to the content conversion transmission system 103 is converted into a form in which the actual content consumer 101 can receive the content 113, and the content consumer When 101 requests the link content of the received content 113, the process of converting the content registrant 116 into the link content URL so as to be accessible to the originally intended link content server will be described.
    [56] In the present invention, a preferred embodiment of the URL 112 to be embedded in the web document 111 of the content server 102 of the content provider is " http: // content conversion system hostname / content registrant name / registration number / image. select " For example, the host name of the content conversion system 103 is "cx.fx.com", the content registrant 116 is named "xyz", and the content registrant 116 is 10. If the registration number of the first registered content 113 is 10 and the name of the web application to convert the embedded URL 112 into the URL of the content 113 to be actually transmitted is image.select, the web document ( An example of the URL 112 to be embedded in 111 is "http://cx.fx.com/xyz/10/image.select" The HREF link URL of the content 113 is also a URL according to the same rule. .
    [57] [View 1]
    [58]
    [59] In Example 1 above, the "http://cx.fx.com/xyz/10/image.select" part is the appearance of the URL 112 that the content consumer 101 requests from the content conversion system 103. When the content consumer 101 requests the link content of the received content 113 by the 112, the content consumer 101, in Example 1,
    [60] The web content corresponding to "http://cx.fx.com/xyz/10/image.click" is requested. After the content registrant 116 registers the content 113 with the content registration system 106, the content selection system of the present invention in the web document 111 of the content server 102 of the content provider to which the content consumers 101 connect. In order for this to work, the content source URLs for the web applications of the content conversion delivery system 103, such as example 1, and the content destination URLs specified in the HREF specifier must be embedded in the web document 111 of the content server 102. do.
    [61] In addition, while having content information such as gender and age for content consumer 101 in content server 102 of content provider, the content provider shares the subscription information with content registrant 116 to provide content registrant 116. ) Uses a control scheme for selecting content suitable for the content consumer 101 among the plurality of contents registered in the content registration system 106 by using the subscription information, and the HREF URL as shown in Example 2 and, if necessary, the HREF URL. It must be embedded in the web document 111 of the content server 102.
    [62] [View 2]
    [63]
    [64] In the URL of Example 2, gender and age, which are information about the content consumer 101, are described. When the URL of the form as shown in Example 2 is delivered to the content conversion transmission system of the present invention, the content registrant 116 can serve the content consumer 101 of the content that is most suitable for the content consumer 101 among the registered contents. The effect of the present invention is maximized. For example, a personalized content delivery service suitable for a content consumer 101, such as transmitting CD advertising content of a famous singer to a content consumer as a teenage girl and a men's suit advertisement content to a content consumer as a man in 30s. do.
    [65] When the content user 101 requests the link content of the content designated as the content source designator of the view 1 and the view 2, the content registrant 116 specified in the HREF designator requests the link content intended. The link content request invokes a web application of the content conversion transmission system 103, and the called web application resets the request of the content consumer 101 to the URL of the link content intended by the content registrant 116. do.
    [66] 6 is an embodiment of a content distribution step of the present invention as a professional Internet content distribution distribution system for distributing and transmitting the content to the cache server installed in the periphery of the ISP / NSP connected to the user on the Internet and The preferred embodiment in which the content distribution system of the present invention works is illustrated. When the present invention is linked with a professional content delivery system such as CDD (Contents Delivery & Distribution) or CDN (Contents Delivery Network), the effect of the present invention can be maximized.
    [67] 7A shows that the content distributor 506 of the present invention interworks with a transmission network that distributes and distributes content to cache servers installed in each ISP / NSP central network as compared to the professional content delivery system shown in FIG. 6. Configuration.
    [68] In contrast, the content illustrated in FIG. 7B is a conventional method of registering and operating content 617 to be transmitted to the content consumer 614 in association with a content server 613 installed at a specific location of the Internet. General web server or streaming server is used.
    [69] The present invention can also be applied to a conventional method of simply transmitting to Internet content consumers scattered in various networks at one location of the Internet, such as a general web server, and is an advanced CDD or CDN service (hereinafter referred to as CDD). And a content distribution system 109 for automatically distributing content in association with a professional content delivery system of the CDD service.
    [70] The CDD service targets Content Providers (CPs), each of which is located in various places on the Internet and transmits their contents to Internet users in various ways. For example, a content provider using a dedicated line of an ISP can provide the content provider's content relatively efficiently to users who are in close proximity to a network to which the content provider's content server is directly connected, but the ISP to which the content provider is directly connected. In the case of subscribers connected to other ISP's networks, the content transmission quality is relatively lower. The present invention aims to implement the content 113 registered in the content conversion system 103 in the content conversion transmission system can be transmitted to the entire Internet content consumer 101 with the same high transmission quality. It aims to deliver fast and stable high quality contents not only to domestic internet users but also to overseas internet users. In order to achieve the above object, the content conversion transmission system of the present invention does not rely on the content transmission equipment depending on the Internet-specific ISP, but the content transmission equipment is installed in a number of strategic strategic points of domestic and foreign Internet, so that high-quality contents are available throughout the Internet. Distributing the registered contents to the content transmission device of the CDD service capable of transmitting the content as a component of the content distribution 109 system linked with the CDD service. The content transmission equipment is installed in a number of Internet hubs as a component such as a streaming splitter (streaming protocol replication server), a cache server, a global server load balancer (GSLB), L4 switch, L2 switch, etc. In this case, a wired or wireless internet network is used.
    [71] The strategic point of the Internet primarily considers IDCs of major domestic ISPs and their corresponding locations, and an Internet user receiving an Internet access service from one ISP receives content from a content transmission device installed in the ISP. In addition, it becomes a configuration that utilizes the transmission equipment installed in each ISP for content transmission.
    [72] FIG. 7A shows that the content consumer 602 receives Internet service through the network region-aware DNS 606 to install the content delivery equipments 607-1 through 607-4 for each ISP and to the content delivery request of the content consumer 602. Identifying the ISP to select the content delivery equipment (607-4) installed in the ISP from among the content delivery equipment (607-1 to 607-4) to cause the content consumer 602 to receive the content (608) The system is shown.
    [73] Specifically, the content conversion transmission method according to the present invention, as shown in Figure 7a, (a) the content by the URL embedded in the web document 604 sent to the content consumer 602 through the content provider 601 The consumer 602 requests content corresponding to the URL 605 from the content conversion system 603, and (b) the content conversion system receives the corresponding content 608 from the content transmission equipment 607-1 through 607-4. Reconfigure the content consumer's request with a translated URL capable of receiving the URL, and (c) the content consumer 602 may determine a network local aware DNS (IP) address to know the IP address of the content server capable of servicing the converted URL. 606, and (d) the network region-aware DNS 606 allows the content consumer 602 of the content delivery equipment 607-1 through 607-4 to service the converted URL. Content delivery equipment installed on your ISP 607-4, for example, illustrates the process of responding to the content consumer 602 with the IP address of the content delivery equipment 607-4 that is currently closest and available to the content consumer 602. Thus, the content consumer 602 receives the requested content 608 with a high transmission quality from the designated content delivery equipment (eg 607-4).
    [74] When the content registrant registers content to be serviced by a plurality of content providers in only one content conversion transmission system according to the present invention, regardless of various transmission methods and locations of each of the plurality of content providers, It is possible to transmit the registered content with high transmission quality to a large number of scattered content consumers.
    [75] In other words, the content shown in FIG. 6 is to recognize the DNS of the ISP / NSP in the CDD service and to select among the content transmission equipments 511-1 to 511-4 at the ISP level. The content distributor of the content conversion system 505 of the present invention and the CDD service network that selects the closest and most efficient transmission path from the physical Internet location where the actual content consumer 502 is located based on the IP address of the content consumer 502. 506 is a block diagram to cooperate with. In fact, one ISP / NSP is composed of several peripheral networks connected to a central network, and the transmission equipment installed in the ISP's central network is insufficient for high quality content transmission. 511-1 to 511-4) should be installed, and interworking with the advanced CDD service network shown in FIG. 6 is the most preferred embodiment of the present invention.
    [76] Referring to FIG. 6 again in more detail, the content conversion transmission method according to the most preferred embodiment of the present invention, (a) the web document 503 transmitted to the content consumer 502 through the content provider 501 The content consumer 502 requests the content corresponding to the URL 504 from the content conversion system 505 by means of the URL 504 embedded in the (b) content conversion system. Resetting the content 512 from the content transmission equipment (511-1 to 511-4) to the converted URL that can receive, (c) the content consumer 502 the content that can service the converted URL In order to know the IP address of the server, the network area-aware DNS 508 is inquired, and the network area-aware DNS 508 contacts the content transmission devices 511-1 to 511-4 that can service the converted URL. Content delivery to reset the needs of content service provider 502 The non-selector 509-1, 509-2 determines the location of the content consumer 502 at the ISP level, so that the content consumer (e.g., the content consumer (502-1, 509-2) installed in the plurality of ISPs is most efficiently selected. 502 selects a content delivery equipment selector (e.g., 509-2) that can serve the content consumer 502, and (d) the content consumer 502 sends the converted URL to a content delivery equipment selector ( 509-2, for example, and (e) the content delivery equipment selector (e.g. 509-2) is currently accessible and content consumer 502 of the content delivery equipments 511-1 through 511-4. The content consumer 502 resets the URL request of the content consumer 502 to the content delivery device (e.g., 511-4) that is closest to the user, and (f) the content consumer 502 is responsible for content from the selected content delivery device (e.g., 511-4). And 512 to be transmitted with a high transmission quality.
    [77] In general, the content 617 is transmitted to the content consumer 614 via the content server 613 by the URL 616 embedded in the web document 615 of the content provider 610 as shown in FIG. 7B. When the request of the content user 614 is connected to the content change system 612, the general content server 613 transmits the content 617 registered in the content registration system 611 to the user. The general content server 613 refers to a server that provides general-purpose content to Internet users by a URL such as a web server or a streaming server.
    [78] In the present invention, the content distribution system 109 receives the content registered by the content registrant 116 from the content management system 110 to copy the content to the conventional content server to provide a general type of service, as well as advanced forms It is responsible for a series of control processes for distributing and synchronizing the registered content to a plurality of cache servers of the CDD service.
    [79] The content 113 delivered to the content delivery system 114 is a form such as View 1 or View 2 that the content conversion system will service in the HTML 111 serviced by the content server 102 in order to be delivered to the content consumer 101. URL 112 must be declared. When the URL 112 is required for the content conversion system 103, the content selection system 104 uses the information of the content consumer 101 to select the appropriate one among the registered content 113, and then the content consumer 101. The above URL request is reset to the modified URL 117 which is converted into a URL that can be transmitted by the content delivery system 114.
    [80] For example, the content 113 selected by the content selection system 104 is referred to as " http: //cx.fx.com/xyz/10/image.select" Is named "1.gif" and the virtual host name of the content delivery system 114 is "ts.fx.com", an example of the modified URL 117 is "http: //ts.fx". .com / xyz / 10 / 1.gif ". In fact, the content consumer 101 receives the content 113 from the content delivery system 114 via the modified URL 117.
    [81] 8A is a block diagram of a system for performing three-step content selection of the present invention. Referring to FIG. 8A in more detail, (a) first, the content server 701 transmits a URL 708 to the content consumer 702 to request the content conversion system 710, and (b) the content consumer ( 702 requests the received URL 708 to the content conversion system 710, and (c) the content selection system 704 links the content server 703 to service the link content of the received content. -1 to 703-4) to analyze the results of the constant monitoring and the information of the content consumer 702, and (d) one of the content 113 registered by the content registrant 116 through the content registration system 106 And (e) delivering the modified URL 709 to the content consumer 702 that can receive the content 113 from the content delivery system 114.
    [82] 8B shows a three-step content selection process of the present invention. After the content consumer 702 is accessed in step 1101 to analyze the requested URL 708, the content registration system 106 is used. It checks whether it is a suitable URL for the registered content 113, and terminates after processing the access prohibition response of step 1103 if the requested URL 708 is an URL not suitable for processing by the content selection system. If the requested URL 708 is a suitable URL, the information of the content consumer 702 is analyzed in step 1104, and the registered content 113 corresponding to the requested URL 708 in step 1105 has a plurality of selections. It is determined whether it is possible, and if only one selection is possible, the registered content 113 is selected. In the case where the registered content 113 enables a plurality of selections in step 1105, the service condition of the link content server is continuously monitored when the content consumer 702 requests the link content of the content 113 in step 1107. Gather one result. In step 1108, suitable content is selected from among the registered content 113 based on the state of the link content server collected in step 1107, the IP address and domain name of the content consumer 702, and additional content consumer information provided by a content provider. Choose. In step 1109, the information of the content consumer 702, the requested URL 708, and the content selection process are stored in the DW system 706 through the usage information system 707. In step 1110 the content consumer 702 generates a modified URL 709 in a form that allows the selected content 113 to be transmitted from the content delivery system 114 and the requested URL 708 of the content consumer 702. ) Is reset to the modification URL 709.
    [83] After the three-step content selection process of the present invention, the content consumer 101 receives the selected content 113 from the content delivery system 114. When the content consumer 101 requests the URL of the HREF of the received content 113, the content consumer 101 requests the URL of the HREF of the content delivered from the content server 102 to the content conversion system 103. For example, in Example 1, when the content consumer 101 makes a link content request from a web browser or other program, the content 113 whose URL specified in the HREF specifier is sent to the IMG specifier is used. It becomes a URL.
    [84] In Example 1, the URL specified by the HREF designator becomes an application (CGI, Java servlet, etc.) of the content transformation transmission system, and the application initiates the four-step content link delivery process of the present invention.
    [85] Referring to Fig. 9A, a four-step content link delivery system of the present invention will be described in more detail. According to the fourth-stage content link delivery system of the present invention, the content delivery system 807 for transmitting the content 808 and the content 808 received by the content consumer 802 may request a link content from a web browser or other program. A content selection system 803 that receives a URL specified in an HREF designator as shown in Example 1, and the content selection system 803 includes the link servers 801-1 to 801-4 to be monitored. 803 resets the content consumer's URL request to the modified URL 809 with the selected link server (e.g., 801-4) and delivers the content link to the DW system 805 via the usage information system 804. The content consumer 802 is configured to receive the link content from the selected link server (eg, 801-4) via a modified URL 809.
    [86] As shown in Fig. 10, in step 1201, the URL request of the content user 802 connected to the content selection system 803 is analyzed, and in step 1201, the URL request is received from the content selection system 803. Through 106), it is determined whether the URL is properly registered. If it is determined in step 1202 that the URL request is ineligible, in step 1203 the access prohibition response is processed and ends. The URL request determined to be appropriate at step 1202 analyzes the information of the content consumer 602 at step 1204. Based on the analyzed information of the content consumer 602, it is determined whether there are a plurality of link servers corresponding to the requested URL in step 1205, and if it is a URL registered in the content registration system 106 as a single link server in step 1206. Select the single link server. If it is determined in step 1205 that the plurality of link servers are registered in the content registration system 106, the link servers 801-1, 801-2, 801-3, which are constantly monitored by the content selection system 803 in step 1207, 801-4), and in step 1208, based on the IP address and domain name of the content consumer 802, and the additional information of the content consumer 802 provided by the content provider, the link server 801-1 to FIG. 801-4) select the appropriate destination server (e.g., 801-4). In step 1209, information on the selection process and the situation is stored in the DW system 805 through the usage information system 804, and the process ends.
    [87] Referring back to FIG. 9A, the content selection system 803 monitors the plurality of link servers 801-1 through 801-4. The plurality of link servers 801-1 to 801-4 registered through the content registration system 106 are monitored, and the link server in which an abnormality is found is excluded at the time of selecting the link server of the content selection system 104 and the content user. When 802 requests the URL of the HREF of the received content 113, it is less likely to be connected to the server having a failure, and the server can be connected to the server for higher quality service.
    [88] In another embodiment of the content link delivery step described above, the content registrant 116 may register the plurality of link servers 801-1 to 801-4 to one content 113 through the content registration system 106. According to the information of the content consumer 802, the link servers 801-1 to 801-4 may be directed to another place. For example, when a brand image advertisement content of a clothing company is delivered to a content user 802 as content embedded in a web document of an Internet mail, the content site of the content user 802 is a female user. It is possible to set a link, and if the male is a link of the content as a men's suit shopping site, the link of the same content can be different, which can increase the content consumer 802 satisfaction with the clothing advertisement will be.
    [89] As shown in FIG. 9B, a plurality of content selection systems 822-1 through 822-4 may be distributed at various strategic locations on the Internet. In order for the content consumer to be able to receive content from the URL in Example 1, the content consumer must know the actual IP address pointed to by the hostname of cx.fx.com, and send it to the authoritative DNS server 821 of the fx.com domain. com DNS name query for the host name, the DNS server 821 is monitoring the status of the content selection system 822-1 to 822-4 registered as cx.fx.com, the content When a DNS query is received for cx.fx.com by the consumer 824, it responds with the IP address of a content selection system (e.g. 822-4) that can serve the content consumer 824 most efficiently. The consumer 824 requests the content for the URL to the responded content selection system (eg 822-4). The responded content selection system (eg, 822-4) delivers and stores the service content to the content conversion system 823.
    [90] As described above, the content selection system is distributed to various strategic locations on the Internet, thereby enabling more efficient service. An internet domain name server of a content conversion system that functions as a DNS server and a global server load balancer (GSLB) is required. The content selection systems 822-1 to 822-4 provide services of the same content through the synchronization of data at all times. Will be provided.
    [91] As illustrated in FIG. 11, the five-step content conversion transmission report preparation according to the present invention collects information on all processes of the present invention from the DW system 905 to a plurality of content registrants 901-1 to 901-3. In addition, the present invention is a system for creating a multi-dimensional multi-dimensional report and providing the report to the content registrants 901-1 to 901-3 through a content server such as a mail server 903 and a web server 902.
    [92] The report provided to the content registrants 901-1 to 901-3 through the above-described report system represents a content conversion transmission process and results based on various criteria such as time zone, region, gender, and age. For example, Sunday's multi-dimensional, multi-dimensional statistical report, such as the percentage of women Internet users in Seoul following a particular banner ad's link on a specific website, and the report system 105 is an online web server capable of multi-dimensional statistical reporting. And programs.
    [93] The report system 105 allows the content registrant 116 to obtain information on which content providers are informed about what type of content is registered and in what way the most efficient content consumer 101 is delivered. It will be used as the basis for decision making on the business plan.
    [94] As described above, according to the present invention, it is possible to eliminate the inconvenience of repeatedly registering the same content in a plurality of content servers, and inefficiently allocates limited internet access bandwidth to send the content of the duplicate content to different URLs to a plurality of recipients. It does not need to be used, and transfers the content selected by the Internet user to the content conversion transmission system, so that the resources of the web server of the content provider can be efficiently used, and by the region, access method, preference, gender, and age for the Internet user It is possible to form content groups of various combinations, and to effectively convert and transmit content suitable for each Internet user, and to direct links to other information based on user information with the same content, thereby providing purpose-oriented content transmission and response. And multiple cones in a single system Content delivery and content link request analysis for multiple Internet users connected to the content provider is possible, and comprehensive and multidimensional customer situation analysis is possible. It also makes it possible to treat the content of the same content distributed on multiple content servers as a unique URL, so that a small cache capacity in the Internet user's PC can be used.
    权利要求:
    Claims (14)
    [1" claim-type="Currently amended] A content registration system (106) configured to receive a plurality of contents, a link content URL designated for each content, and related information about the contents from a content registrant (116), and register them as one URL;
    A content distribution system for embedding URLs and link content URLs for the registered content sets in a web document 111 of a plurality of content providers' servers 102 to distribute the registered contents to a plurality of content delivery systems 114. 109;
    When an Internet user or content consumer 101 receives a web document from the server of the content provider and requests the registered URL 112 embedded in the web document, the IP address and domain name of the content consumer and the content consumer Selects one content suitable for the content consumer from among the contents registered by the content registrant using the additional information of the content consumer provided by the server of the content provider to which the content provider is connected, and links the content of the content registered in the content registration system. A content selection system (104) for resetting to one link content intended for the content consumer, converting the registered URL to a URL of a content delivery system that responds most quickly to the content consumer, and delivering it to the content consumer; And
    And the content delivery system (114) for transmitting the selected content to the content consumer via the converted URL.
    [2" claim-type="Currently amended] The method of claim 1,
    The content related information including information on generation, change, and deletion of the contents generated in the respective systems, link URL information of the content, and information on the content registrant is accumulated in a database, and the accumulated information is multi-layered. And a report system (105) for outputting in multi-dimensional and multi-dimensional form.
    [3" claim-type="Currently amended] The method of claim 1,
    A database (406) for storing information relating to a content registrant and information relating to content registered by the content registrant;
    And an authentication server (402) for authenticating the access of the content registrant and confirming whether or not the URL is registered with respect to a content consumer's request for content through a URL in a web document.
    [4" claim-type="Currently amended] The method of claim 1,
    And converting or selecting the content into personalized information suitable for the Internet user by using the local information or the personal information of the Internet user.
    [5" claim-type="Currently amended] The method according to any one of claims 1 to 3,
    And at least one of web content and URL of the web content included in Internet HTML mail, streaming banner content, and 3D catalog content.
    [6" claim-type="Currently amended] The method of claim 2,
    The report system (105) is a content conversion transmission system, characterized in that for the advertisement content conversion transmission and advertisement exposure frequency and advertisement click frequency for the advertisement contained in the Internet HTML mail.
    [7" claim-type="Currently amended] The method according to any one of claims 1 to 3,
    Content conversion transmission system characterized in that it works with the CDD service system that distributes and distributes the content to the content delivery equipment installed in the peripheral network of the ISP / NSP by using the content delivery equipment selector.
    [8" claim-type="Currently amended] The method according to any one of claims 1 to 3,
    And the content conversion transmission system processes content conversion faster through distributed content selectors associated with a GSLB function.
    [9" claim-type="Currently amended] Receiving a plurality of contents, a link content URL designated for each content, and related information about the contents from the content registrant 116 through the content registration system 106 as a set and registering them as one URL;
    The content distribution system 109 embeds the URL for the registered content set and the link content URL in the web document 111 of the server 102 of the plurality of content providers to store the registered contents in a plurality of content delivery systems ( 114);
    When an Internet user or content consumer 101 receives a web document from the server of the content provider and requests the registered URL 112 embedded in the web document, the IP address and domain name of the content consumer and the content consumer The content selection system 104 selects one content suitable for the content consumer from among the contents registered by the content registrant using the additional information of the content consumer provided by the server of the content provider to which the content provider has accessed, and registers the content. Among the link contents of the contents registered in the system, the link URL is reset to one of the link contents intended for the content consumer, and the registered URL is converted into the URL of the content delivery system that responds the fastest to the content consumer, and is delivered to the content consumer. Making; And
    And transmitting the selected content to the content consumer in response to a request of the converted URL on the content consumer side through the content delivery system.
    [10" claim-type="Currently amended] The method of claim 9,
    The report system 105 accumulates in the database information related to the content, including information on generation, change, and deletion of the contents generated in each system, link URL information of the content, and information about the content registrant. And outputting the accumulated information in a multi-layered and multi-dimensional form.
    [11" claim-type="Currently amended] The method of claim 9,
    Store information related to the content registrant and information related to the content registered by the content registrant in the database 406, and authenticate the access of the content registrant through the authentication server 402 and the content consumer's information through the URL in the web document. And confirming whether or not the URL is registered with respect to a content request.
    [12" claim-type="Currently amended] The method of claim 9,
    And selecting the content comprises selecting content by using an IP address and a domain address of an internet user.
    [13" claim-type="Currently amended] The method of claim 9,
    And selecting the content comprises selecting content by using information of the internet accessor delivered from a web site accessed by an internet user.
    [14" claim-type="Currently amended] The method of claim 9,
    The selecting of the content may include: constantly monitoring a plurality of content servers capable of serving a plurality of other contents registered in advance for content requested by an Internet user, and converting the URL of the requested content into a serviceable server to convert the URL of the requested content to the Internet. A content conversion transmission method characterized by resetting a user's request.
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    同族专利:
    公开号 | 公开日
    引用文献:
    公开号 | 申请日 | 公开日 | 申请人 | 专利标题
    法律状态:
    2002-03-13|Application filed by 주식회사 신텔정보통신
    2002-03-13|Priority to KR1020020013646A
    2003-09-19|Publication of KR20030073890A
    优先权:
    申请号 | 申请日 | 专利标题
    KR1020020013646A|KR20030073890A|2002-03-13|2002-03-13|Method and system for centralized internet contents translation and delivery|
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